9 Best Natural and Eco Friendly Toothpaste Brands [2024]

We’re reader-supported. The following post contains affiliate links. If you click through a link and make a purchase, we may receive a commission. We only partner with brands who share the same values as we do.

Looking after your oral health is essential. You’re careful with the products you put on your skin, so why should oral care be different? For example, many regular toothpastes have hidden nasty ingredients and are often tested on animals.

That’s why we’ve selected the best natural toothpaste brands on the market, creating cruelty-free toothpaste from natural and organic ingredients.

Let’s jump in.

The Best Natural Toothpaste Brands

1. Davids

Davids natural toothpaste

Sustainability: Plastic-free toothpaste, free from artificial flavorings and sweeteners. Vegan and Cruelty-Free. Use of sustainable packaging.

Price: $9.95

Davids is a natural toothpaste brand creating plastic-free toothpaste tubes from recycled metal and FSC certified materials.

The US-based brand naturally sources its unique ingredients, with 98% sourced in the USA.

David’s eco-friendly toothpaste is Fluoride-free and is created with a unique formula that includes high-grade non-gritty micro-abrasives, which form a smooth and creamy paste, which refreshes your mouth and leaves your teeth feeling fresh. David’s natural toothpaste is even suitable for sensitive teeth.

2. Aesop

Aesop eco friendly toothpaste

Sustainability: Certified B corporation, creating eco-friendly toothpaste from vegan, cruelty-free and sustainable materials.

Price: $10

Treat your mouth to a natural refresh with Aesop’s calming natural toothpaste. The refreshing natural toothpaste features sustainable and natural ingredients such as Sea Buckthorn, Cardamom, Wasabia Japonica.

Each eco-friendly tube is Cruelty-Free, Vegan, and Leaping Bunny Approved. Plus, Aesop offers carbon-neutral shipping with every order.

3. Wildist

Wildist eco friendly toothpaste

Sustainability: Zero waste toothpaste in a fully recyclable metal toothpaste tube.

Price: $8.99

Wildist creates gentle and natural toothpaste, which combats bad breath and leaves your mouth feeling healthy and squeaky clean.

Each natural ingredient is ethically sourced, vegan, and cruelty-free. Plus, this fluoride-free toothpaste comes in a 100% Recycled BPA Free aluminum Tube which can be recycled.

4. Dr. Bronner’s Natural Toothpaste

Dr Bronners natural toothpaste

Sustainability: PETA Approved, vegan and cruelty-free toothpaste in a 100% recycled box and tube

Price: $8.99

Dr. Bronner’s natural toothpaste is an eco-friendly toothpaste popular worldwide. This Fluoride-free toothpaste features a low foaming formula to help sensitive teeth while still leaving teeth clean, smooth, and fresh.

Dr Bronner’s natural formula is PETA-approved and doesn’t include artificial colors or flavors.

5. Green People

Green People natural toothpaste

Sustainability: Antibacterial, fluoride-free organic toothpaste which supports gum health and is suitable for sensitive teeth and gums.

Price: £5

Green People create refreshing, affordable, organic toothpaste with 87% certified organic ingredients.

The Fluoride-free toothpaste formula is antibacterial, so it will keep your mouth clean and breath fresher for longer.

Green People’s natural toothpaste is entirely vegan and cruelty-free and is available in four different distinct flavors, from minty cool to citrus and aloe vera.

6. Horace Toothpaste

Horace eco friendly toothpaste

Sustainability: French brand, producing a natural alternative to toothpaste made in France.

Price: £6 Europe Shipping Only

Horace’s natural whitening Toothpaste gently cleans and protects your teeth by lifting away plaque and tartar.

Each natural ingredient has been selected for performance, with coconut extract to sanitize your mouth and Iris and extract to whiten teeth. Horace toothpaste is fluoride-free and free from sulfates and titanium dioxide.

7. Dr. Organic

Dr. Organic organic toothpaste

Sustainability: Organic toothpaste free from synthetic ingredients. No palm oil.

Price: £4.99

Dr. Organic’s natural toothpaste soothes gums, freshens breath, and brightens your smile. Dr Organic chooses to use certified organic materials such as activated charcoal toothpaste, aloe vera, and tea tree toothpaste free from synthetic ingredients.

Dr Organic gets excellent reviews on all of its products, with some users saying it’s better than conventional toothpaste, leaving a great feeling after use

8. Georganics

Georganics eco friendly toothpaste

Sustainability: 1% for the planet organization creating plastic-free toothpaste from biodegradable packaging.

Price: £6.90

Georganics are on a mission to make sustainable living accessible to everyone.

Its plastic-free toothpaste is cruelty-free and created with 100% natural and sustainable ingredients, including peppermint, spearmint, Eucalyptus, and Tea Tree.

Georganics natural toothpaste is so refreshing that some users say it leaves you feeling like you’ve just been to the hygienist.

9. Lebon

Lebon natural toothpaste

Sustainability: Natural and organic ingredients, made in France.

Price: from £9

The Luxury eco-friendly toothpaste brand Lebon was founded in 2015 by a pharmacist and his wife who were fed up with the compromise between health and pleasure.

Lebon is made in France from natural ingredients and flavors carefully selected to protect gums and naturally protect tooth enamel.

The LEBON ESSENTIELS collection is organically certified by Cosmos Organic and Ecocert.

Wrapping Up: Best Natural and Eco Friendly Toothpastes

We hope you’ve found your perfect eco friendly toothpaste that will leave your mouth feeling refreshed and squeaky clean. Pair with an eco friendly toothbrush, for a sustainable dental routine, thats kind to gums and the planet.

If you enjoyed this article, we reccommend reading our guide on the best natural shampoo brands.


Bethany Worthington BSc (Hons) (she/her) is the Sustainable Fashion Editor and Co-founder of Ecothes. She has a passion for the environment, and a long love of all things clothing, and combines those two interests with Ecothes. In her free time she loves dancing, hiking in the countryside, and laughing with friends.

Articles: 207

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.