Is YesStyle Fast Fashion? Brand Analysis & Alternatives

Are you wondering is YesStyle fast fashion? Or is YesStyle ethical? Then we’ve got you covered.

We take a deep dive into the E-commerce website YesStyle to see if the brand is fast fashion, where its clothes are made, and what materials the brand uses.

Let’s jump in.

About YesStyle

Yesstyle is an online B2C marketplace showcasing clothing, beauty products, and accessories from Asian businesses to the rest of the world.

Founded in 2006 by Joshua K. Lau, Yesstyle is now owned by E-commerce company YesAsia Holdings Limited.

Is Yesstyle Fast Fashion?

Yes, we would consider Yesstyle a fast-fashion brand. While the company may not be creating each item personally, the brand follows a fast fashion business model by selling an extensive collection of garments with rapidly changing styles.

Yesstyle releases new items on its website daily. Plus, the brand regularly uses flash sales where it heavily discounts items.

For example, when researching, Yesstyle had a whopping 535,221 womenswear items available – yikes!

Fast fashion relies heavily on customers’ impulse buying. Flash sales and time-limited deals instill a sense of urgency in the buyer, prompting them to buy more when they may not necessarily need to, something we regularly see YesStyle doing, similar to other fast fashion brands like Cider.

What Materials Does YesStyle Use?

The clothing available on Yesstyle is mainly made from cotton, polyester, and elastane materials.

The brand has a collection called YS by Yesstyle, where it claims garments are made with some eco-friendly materials like organic cotton or recycled polyester.

However, when we checked through most of the YS products, we still found large percentages of virgin polyester being used…It sounds a lot like greenwashing to us.

Is YesStyle Carbon Neutral?

No, Yesstyle is not a carbon-neutral brand. The brand doesn’t give any information about its carbon emissions, and Yesstyle doesn’t provide any plans to try and reduce its GHG emissions.

Is YesStyle Ethical?

Unfortunately, there is no information accessible on the Yesstyle website about where clothes are made or whether brands must meet a code of ethical conduct.

In addition, many brands are based in Taiwan and China, where garment workers are known to be often exploited.

Due to the lack of transparency shown by Yesstyle, we cannot say they are ethical.

Where are YesStyle Clothes Made?

Worryingly, there is no information on YesStyle’s website about where clothes are made.

Buried deep in a blog post on the YesStyle website, the brand says it sources clothing mainly from South Korea, Taiwan, Japan, Hong Kong, and China but doesn’t give any further information about the factories or working conditions of its suppliers.

Therefore we are led to assume YesStyle is not championing ethical production, safe working conditions, or fair wages among its brands.

Is YesStyle Cruelty-Free?

Again there is no mention of any animal policy on the Yesstyle website. Therefore we cannot say the brand is cruelty-free.

Does YesStyle Have A Clothing Recycling Program?

No, YesStyle does not have a clothing recycling program.

Sustainable Alternatives to Yesstyle

We’re reader-supported. The following post contains affiliate links. If you click through a link and make a purchase, we may receive a commission. We only partner with brands who share the same values as we do.

There are lots of slow fashion brands you can support which have a transparent supply chain and are using sustainable materials.

Take a look at our favorite alternatives to YesStyle below.

1. Pact

2. Reformation

3. Mate the Label

4. Kotn

Related Posts: Is YesStyle Fast Fashion?

Are you wondering if those other clothing brands are fast fashion? Find out with our other brand ratings, including Nasty gal, Banana Republic, Romwe, and Zaful.